Your next fence job starts with a phoneyou didn't answer
I build fence companies a website during the 14-day trial, and I wire it to text back every missed call and reply to every quote request. $297 a month ($97 for just the site), no sales call.
Card on file, nothing charged until day 15. Your 14 days start the day the site goes live, so setup time never eats your trial.
- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
Saturday morning in May. Fence season just opened.
This happens to fence companies every week. Not because the work is bad. Because your crew are on an install and nobody is at the phone.
- 8:41amA family in Pewaukee brings home a golden retriever puppy and searches "fence installation near me" before their coffee's cold.
- 8:44amFour company websites come up. Two load fast and show a price range. Two are slow and don't say what a 150-foot backyard runs.
- 8:52amThey call the first two. One goes to voicemail because the owner is up on a ladder setting posts. The other rings through to a crew truck with no signal.
- 9:15amThe third company has a form. They fill it out. Nobody replies that day.
- 11:30amThe fourth company's site texts back the second the call is missed: "Sorry we missed you, this is Mike's Fence, what's the project?" They text the yard photo back.
- 1:00pmMike's crew is on-site measuring by Monday. The other three companies never hear from that family again.
Where the calls go.
Three places fence companies lose work they already earned.
You're on a ladder, not by a phone
Nobody digs postholes with a cell phone in hand. Every call that goes to voicemail during install season is a homeowner who's already dialing the next name on the list.
Your site doesn't say what a fence costs
A homeowner who can't find a price range leaves and calls someone whose site has one. You don't need exact numbers, you need a range that keeps them on your page.
Reviews dry up between busy seasons
Fence work is seasonal, so review requests get forgotten between April and November. A thin, stale review page reads as a company that stopped caring.
A site for a fence company owner, page by page.
Built on your own domain, on accounts you own. The $2,500 implementation is waived through Oct 21. Run keeps it up for $97 a month if you ever drop the growth system.
| Page | Why it is there |
|---|---|
| Home | States the trade, the towns you serve, and a clear next step above the fold. |
| Wood fencing | Its own page for the material homeowners search by name, with a price range. |
| Vinyl fencing | Same treatment for vinyl, since it's a different buyer than wood. |
| Aluminum fencing | Pool code and ornamental look questions get answered here, not buried on one page. |
| Chain link | The budget and pet-containment searches land here with a straight answer on cost. |
| Service area | Names Delafield, Oconomowoc, Pewaukee, Hartland, Waukesha, and your other towns by name so local search finds you. |
| Reviews | Live feed of your Google reviews, kept current instead of six months stale. |
| Get a quote | One short form, wired to text and email you the second it's submitted. |
Running from day 10.
Missed-call text-back
Every call you can't take while you're setting posts gets an instant text: who called, what they need, and a link to your quote form. You call back with the job already half-scoped.
Instant form reply
A homeowner who fills out your quote form gets a reply in under a minute, not whenever you get off the ladder. That speed is most of the reason they pick you over the other three.
Review requests after every job
The day a fence goes up, the homeowner gets a text asking for a Google review while the new fence is still the best thing that happened to their yard that week.
Google Business Profile kept accurate
Hours, service area, and photos stay current all year, including the months you're not actively posting because you're buried in installs.
What Grow adds, $297/mo
- Lead qualification and scheduling, so tire-kickers get filtered before they hit your calendar
- Quote follow-up, so a homeowner who went quiet after your bid gets a nudge instead of silence
- One new local page a month (a town, a material, a project type) to keep search finding you
- Facebook ad templates loaded and ready for the spring rush
No call to find out the price.
Fixed price, published here. Card on file, nothing charged until day 15. No call required.
Everything in Run, plus the part that turns leads into jobs: text-backs, follow-ups, review asks, and a new page every month.
- Everything in Run
- Missed-call text-back and an instant reply to every form, day or night
- A CRM and pipeline, so every lead has a next step and none go quiet
- Lead qualification and scheduling by text, so a lead becomes a booked estimate without you
- Quote follow-up that doesn't depend on your memory
- The review engine: requests after every job, replies, and a monthly count
- One new local page every month, plus Facebook ad templates and a one-page report
Or $2,970 a year, paid once, same trial.
Keeps your website up and running. Hosting, fixes, your forms, and an email the second a lead comes in. Pick this if you only want the site.
- A website built for your trade, live on your domain. The $2,500 implementation is waived through Oct 21
- Hosting, monitoring, and maintenance, so it stays up and stays fast
- Contact and quote forms with an email to you the moment one comes in
- A lead inbox with every form and call in one place
- Analytics you can read, plus Google Business Profile kept accurate
- Two small edits a month: new photos, hours, a price, a new service
Or $970 a year, paid once, same trial.
Card on file, nothing charged for 14 days, cancel from your account anytime. Your domain and Google profile stay in your name. Need one thing fixed instead? The one-time fixes are priced on the page too.
The trial is the demo.
Day 0
Start the trial. Card on file, nothing charged. I call within one business day to get your logo, your services, and your towns.
The build
I build the site on your own domain and tune your Google profile. You see it as it comes together and approve it before it goes live.
Go-live
The site and the lead system switch on together. Your 14 days start here, not at signup, so you get 14 days of the thing actually working.
Day 15 live
First charge, or cancel from your account with no call. Only want the site kept up? Step down to Run.
The fencing calendar.
- April through November
- Wisconsin's real install season. The ground has to be workable and posts need a real footing, so this is when the volume hits and when a missed call costs the most.
- Winter (December through March)
- Frozen ground makes digging a proper footing impractical for most crews. This is quote season: homeowners plan their spring fence now, and your site should be capturing those leads even when you're not swinging a post auger.
- Diggers Hotline, every job
- Wisconsin law requires a Diggers Hotline (811) locate at least three working days before you dig, on every job, including a homeowner's own yard. Your site should say you handle this so it's one less thing the customer worries about.
- Frost line footings
- Wisconsin's building code requires footings below the frost penetration depth or at least 48 inches, whichever is deeper. A site that explains why your posts are set deep is a site that reads as the company that does it right.
Angi
Wisconsin Dept. of Safety and Professional Services, SPS 321.16
Wisconsin Statute 182.0175, via Diggers Hotline / PSC Wisconsin
BrightLocal, Local Consumer Review Survey 2026
Questions fence companies ask.
I already have a Facebook page. Do I need a website?
- Facebook doesn't show up when someone searches "fence installation near me" on Google, and it doesn't let you post a price range or a service-area page. A real website is what shows up in that search, and it's what makes your company look established next to the three other companies that homeowner is comparing.
How fast can I actually get a site live?
- As fast as I get your photos, your service towns, and a few details from you. The build runs during the 14-day trial, and you approve it before anything goes live.
I'm slammed April through November. Who keeps this running?
- I do. The missed-call text-back, the review requests, and the monthly check on your site and Google profile run on their own once they're set up. You don't touch it during your busiest months, which is the whole point.
Do I need to handle Diggers Hotline calls myself, or can the site do that?
- The site can't call in a locate for you, that's still a call you or your crew makes, at least three working days before you dig, on every job. What the site does is say clearly on your page that you handle it, which reads as competence to a homeowner comparing bids.
What happens to my reviews between busy seasons?
- Every completed job triggers a review request automatically, so your review page stays current in July and in December, not just during your busiest six weeks.
What if I want to cancel?
- Cancel anytime from your account, month to month, no contract. If you only want the site kept up, step down to Run at $97 a month. Your domain and Google profile stay in your name.
If this goes sideways, that's on me, not you.
Card on file, nothing charged until day 15. Cancel from your account anytime, and keep the site.
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.